세계 100위 브랜드 2018~2021

2022년 1/4분기에 조사했던 세계 100위 브랜드 순위입니다.

이당시에는 2022년의 브랜드 순위가 집계가 되지 않아서 2021년의 브랜드 순위가 최신이었네요.

하는 김에 2018~2021의 순위변화도 같이 조사해봤습니다.

좀더 보기 쉽게 도표도 같이 만들었는데 20위 단위로 끊었더니 너무 복잡해져서 보기 힘드네요

 

코로나와 금리 인상기를 맞아서 순위 많은 변동이 있을것 같은데 2022년의 데이터는 2023년 1분기는 되야 조사가 가능할지도....

 

Brand	2018년	2019년	2020년	2021년	Brand Value	Cartegory	Brand Value %Change 2021 VS. 2020
Amazon	3	1	1	1	$683.85	Consumer Goods & Retail	64%
Apple	2	2	2	2	$612.00	Technology	74%
Google	1	3	4	3	$458.00	Media & Entertainment	42%
Microsoft	4	4	3	4	$410.27	Business Solutions & Tech Providers	26%
Tencent	5	8	7	5	$240.93	Media & Entertainment	60%
Facebook	6	6	8	6	$226.74	Media & Entertainment	54%
Alibaba	9	7	6	7	$196.91	Consumer Goods & Retail	29%
Visa	7	5	5	8	$191.29	Financial Services	2%
McDonald's	8	9	9	9	$154.92	Food & Beverages	20%
Mastercard	15	12	10	10	$112.88	Financial Services	4%
Moutai	34	35	18	11	$109.33	Food & Beverages	103%
Nvidia				12	$104.76	Business Solutions & Tech Providers
Verizon	12	11	12	13	$101.94	Telecom Providers	8%
AT&T	10	10	11	14	$100.65	Telecom Providers	-5%
IBM	11	13	14	15	$91.34	Business Solutions & Tech Providers	9%
Coca-Cola	14	14	13	16	$87.60	Food & Beverages	4%
Nike	29	21	21	17	$83.71	Consumer Goods & Retail	68%
Instagram	91	44	29	18	$82.90	Media & Entertainment	100%
PayPal	30	26	23	19	$80.62	Payments	66%
Adobe	75	45	35	20	$78.52	Business Solutions & Tech Providers
Louis Vuitton	26	22		21	$75.73	Consumer Goods & Retail	46%
UPS	16	18	20	22	$73.02	Logistics	44%
Intel	38	36	33	23	$71.94	Business Solutions & Tech Providers

Brand	2018년	2019년	2020년	2021년	Brand Value	Cartegory	Brand Value %Change 2021 VS. 2020
Netflix	61	34	26	24	$71.13	Media & Entertainment	55%
The Home Depot	20	19	16	25	$70.52	Consumer Goods & Retail	22%
SAP	17	16	17	26	$69.24	Business Solutions & Tech Providers	20%
Accenture	32	28	30	27	$64.73	Business Solutions & Tech Providers
Oracle	45	50	50	28	$60.84	Business Solutions & Tech Providers
Starbucks	23	24	24	29	$60.27	Food & Beverages	26%
Walmart	31	32	27	30	$59.52	Consumer Goods & Retail	30%
Xfinity	24	20	25	31	$59.00	Telecom Providers	26%
Marlboro	13	15	15	32	$57.01	Consumer Goods & Retail	-2%
Disney	19	17	22	33	$55.22	Media & Entertainment	13%
Meituan		78		34	$52.40	Technology	119%
Texas Instruments				35	$49.24	Business Solutions & Tech Providers
Salesforce	78	46	41	36	$48.98	Business Solutions & Tech Providers	61%
Qualcomm				37	$48.36	Business Solutions & Tech Providers
Spectrum	27	30	28	38	$47.28	Telecom Providers	10%
YouTube	51	39	37	39	$47.10	Media & Entertainment	39%
Chanel		31	34	40	$47.05	Consumer Goods & Retail	30%
Cisco	57	42	51	41	$46.82	Business Solutions & Tech Providers
Samsung	33	38	40	42	$46.77	Technology	44%
Hermès	39	37	39	43	$46.40	Consumer Goods & Retail	40%
JD	59	66	52	44	$44.52	Consumer Goods & Retail	75%
TikTok				45	$43.52	Media & Entertainment	158%
Deutsche Telekom	25	25	32	46	$43.10	Telecom Providers	16%
Tesla				47	$42.61	Cars & Transportation	275%
L'Oréal Paris	44	43	44	48	$38.31	Consumer Goods & Retail	30%
Ping An	43	40	38	49	$38.05	Insurance	13%

Brand	2018년	2019년	2020년	2021년	Brand Value	Cartegory	Brand Value %Change 2021 VS. 2020
Huawei	48	47		50	$38.02	Technology	29%
ICBC	22	29	31	51	$37.77	Financial Services	-1%
Zoom				52	$36.93	Business Solutions & Tech Providers
Intuit				53	$35.87	Business Solutions & Tech Providers
Linkedin	83	58		54	$35.52	Media & Entertainment	19%
Costco	72	62	47	55	$35.14	Consumer Goods & Retail	23%
Gucci	54	53	49	56	$33.84	Consumer Goods & Retail	24%
AMD				57	$32.92	Business Solutions & Tech Providers
Tata Consulting Services				58	$31.28	Business Solutions & Tech Providers
Xbox		87	65	59	$30.40	Technology	55%
Vodafone	37	49	55	60	$29.74	Telecom Providers	29%
American Express	35	33	46	61	$28.58	Financial Services	-3%
Wells Fargo	18	23	42	62	$28.00	Financial Services	-8%
RBC	52	57	60	63	$27.61	Financial Services	33%
Toyota	36	41	48	64	$26.97	Cars & Transportation	-5%
Haier		89		65	$26.42	Technology	41%
HDFC Bank	60	60	59	66	$26.37	Financial Services	27%
Mercedes-Benz	46	54		67	$25.84	Cars & Transportation	21%
China Mobile	21	27		68	$25.82	Telecom Providers	-25%
Budweiser	40	51	53	69	$25.55	Food & Beverages	5%
Xiaomi		74	81	70	$24.89	Technology	50%
BMW	47	55	61	71	$24.82	Cars & Transportation	21%
Dell Technologies		81	71	72	$24.78	Business Solutions & Tech Providers	36%
LIC		68	75	73	$24.14	Insurance	38%
J.P. Morgan	73	73		74	$24.11	Financial Services	37%

Brand	2018년	2019년	2020년	2021년	Brand Value	Cartegory	Brand Value %Change 2021 VS. 2020
Siemens	82	92	94	75	$23.64	Conglomerate	69%
Fedex	59	69	88	76	$23.59	Logistics	53%
Baidu	41	63	91	77	$23.36	Media & Entertainment	57%
Uber	81	53	85	78	$22.41	Cars & Transportation	41%
Adidas	100	100	92	79	$22.34	Consumer Goods & Retail	51%
Chase	67	67	62	80	$21.83	Financial Services	7%
Pinduoduo				81	$21.73	Consumer Goods & Retail	131%
Snapchat				82	$21.61	Media & Entertainment
Zara	42	51	57	83	$21.38	Consumer Goods & Retail	0%
Ikea	76	76	71	84	$21.02	Consumer Goods & Retail	17%
UnitedHealthCare				85	$20.87	Insurance	32%
Lowe's	95	94	96	86	$20.67	Consumer Goods & Retail	51%
AIA	86	90	73	87	$20.60	Insurance	16%
NTT	55	70	63	88	$20.48	Telecom Providers	1%
Autodesk				89	$20.45	Business Solutions & Tech Providers
TD	66	72	77	90	$20.21	Financial Services	17%
Orange	65	64	66	91	$20.20	Telecom Providers	4%
DHL	62	88	93	92	$20.14	Logistics	39%
Didi Chuxing		71		93	$20.04	Cars & Transportation	0%
China Construction Bank	49	59		94	$19.78	Financial Services	-6%
Pampers	64	79	70	95	$19.62	Consumer Goods & Retail	6%
KE				96	$19.50	Consumer Goods & Retail
Commonwealth Bank	68	91	100	97	$19.47	Financial Services	48%
Bank of America	77	87	78	98	$19.32	Financial Services	14%
Spotify				99	$19.28	Media & Entertainment
Colgate	71	84	76	100	$18.89	Consumer Goods & Retail	8%